Gary, the method that your Rep is talking about works very well. One of the tricks we have found is to layout all the doors, fronts, frames and parts in there order so the shading will be uniform. Nothing bites harder than having two doors side by side that are a different shade.
I use zar stain it does a pretty good job on alder. Its not a gel stain but it thicker than just a standard oil stain. Been playing around with the maple and just cant get the darker colors to go. Not sure I want to get into sparying stain too although Wally's job looks great. Get enough hassle sparying laquer. One more reason to go to water although it is just as bad I am sure.
Kerry,
We use a lot of ML Campbell primer, opaques and clear top coats.
My wife has used the stains at their seminars, but we don't use them as a rule. However, we do really like their primer for mdf and clears for wood drawers.